Remote, Worldwide — Based in Dubai, UAE
Email & SMS Marketing Automation Services
I build email and SMS marketing automation for businesses that want new leads and customers followed up automatically — not chased down by hand. That might mean automated email sequences that nurture a lead from first contact to close, SMS reminders and offers for anything time-sensitive, or a combined workflow that hands a contact between channels based on how they respond. I work as a marketing automation consultant directly with you, for businesses across the US, UK, Europe, and beyond — no account managers, no agency layers.
0+
Years of experience
0+
Leads delivered for businesses
0+
Qualified leads from one automation system
Why Automated Email & SMS Sequences Outperform One-Off Campaigns
Most businesses still treat email and SMS as one-off campaigns — a blast sent whenever someone remembers to send it, then silence until the next promotion. Automated email sequences work differently: a lead or customer takes an action — fills a form, abandons a cart, misses an appointment, goes quiet for 60 days — and a pre-built sequence responds immediately and consistently, at whatever hour that action happens, whether or not anyone is watching the inbox at the time.
The numbers back up why that consistency pays off. Well-run email marketing automation services generate an average of $36–$42 for every $1 spent, and in 2025 automated flows accounted for 37% of all email-generated sales despite making up only 2% of total email volume — the difference between a sequence and a blast, at scale. SMS marketing automation closes an even bigger gap: SMS messages see open rates around 98%, roughly four to five times a typical email, which is why pairing the two channels in one sales pipeline automation system usually outperforms either channel run alone.
None of this is a niche investment anymore. The global marketing automation software market is projected to reach $81.01 billion by 2030, up from $47.02 billion in 2025 — an 11.5% CAGR — which tracks with what shows up at the sequence level too: multi-step abandoned-cart sequences generate 69% more orders than a single reminder message. The pattern is consistent across email, SMS, and the broader workflow automation these sequences sit inside: a connected, automated system beats a manual one every time volume grows past what one person can track by hand.
$36–$42
Average return generated for every $1 spent on email marketing — an industry benchmark for well-run campaigns and automated sequences.
~98%
Average open rate for SMS messages, per Mobile Marketing Association research — roughly four to five times higher than typical email open rates.
37%
Share of all email-generated sales that came from automated flows in 2025, despite automated emails making up just 2% of total email volume sent.
$81.01B
Where the global marketing automation software market is projected to reach by 2030, up from $47.02B in 2025 — an 11.5% CAGR.
69%
More orders generated by multi-step abandoned-cart email sequences compared to sending a single reminder message.
Where Manual Follow-Up Breaks Down
Follow-up depends on someone remembering
A lead comes in, a cart gets abandoned, an appointment gets booked — and what happens next depends on a person noticing and manually sending a message. Miss the window and the lead goes cold.
Email and SMS run as separate campaigns
Most businesses send email from one tool and texts from another, with no shared logic between them. A customer who already replied by SMS still gets the generic email blast the next morning.
Every contact gets the same blast
One newsletter, one promo, sent to the whole list regardless of what stage someone is actually at — instead of a sequence that responds to what a specific lead or customer just did.
Manual Follow-Up vs. Automated Sequences
Same customer moment, side by side. This is what changes when a one-off message becomes an automated email or SMS sequence.
Lead Follow-Up
Manual
A new lead fills out a form or messages in, and follow-up happens whenever someone gets to it — sometimes hours or days later, if at all.
Automated
An automated email sequence — often paired with SMS for anything time-sensitive — starts the moment the lead comes in and keeps following up on a set schedule until they respond.
Cart & Booking Abandonment
Manual
Someone adds an item to cart or starts booking an appointment, doesn't finish, and simply disappears with no follow-up at all.
Automated
An automated recovery sequence triggers within minutes of the drop-off, combining a reminder email with a follow-up SMS if the email goes unopened.
Appointment Reminders
Manual
Reminders mean someone manually calling or texting every client the day before — easy to skip when the schedule gets busy.
Automated
Automated SMS and email reminders go out on a fixed schedule before every appointment, with a confirmation link that updates the booking automatically.
Re-Engagement & Win-Back
Manual
Customers who've gone quiet for 60, 90, or 180 days just stay quiet — there's no system flagging them or reaching back out.
Automated
A win-back sequence detects the inactivity automatically and re-engages with a scheduled email and SMS series designed to bring dormant contacts back.
Cross-Channel Handoff
Manual
Email and SMS are run as two disconnected tools, so a contact can get the same offer twice, once by each channel, on the same day.
Automated
One connected workflow decides the channel per contact based on behavior — SMS for anything urgent, email for anything longer-form — so nothing duplicates or contradicts.
What I Build: Email & SMS Workflow Automation
Four building blocks, combined into whatever sequence your business actually needs.
Automated Email Sequences
Welcome series, nurture drips, cart and booking recovery, and win-back campaigns — built once, then running for every new lead or customer automatically.
SMS Marketing Automation
Appointment reminders, time-sensitive offers, and two-way SMS triggers for the messages that need to be seen in minutes, not opened at some point that day.
Combined Email + SMS Workflows
One workflow spanning both channels, where a reply, a click, or a missed open on one channel automatically decides what happens next on the other.
Segmentation & Behavioral Triggers
Sequences that trigger off what a lead or customer actually does — a site visit, a form fill, a purchase, a no-show — instead of one static list getting one static message.
How Email & SMS Marketing Automation Works
Map the Customer Journey
I map every point where a lead or customer currently goes unanswered — after a form fill, a missed call, an abandoned cart, a quiet stretch — before designing a single sequence.
Design the Sequences
I design the email and SMS sequences and the triggers that start them, deciding which channel leads each step and where the two connect.
Build & Connect
I build the sequences directly inside your CRM or marketing platform — most often GoHighLevel or n8n — and connect them to your forms, calendar, and sales pipeline.
Test & Refine
Every sequence is tested against real scenarios before it goes live, then refined on open, click, and reply data as your list and offers evolve.
Why Work With a Marketing Automation Consultant Directly
There's a difference between a large agency where your sequence gets built by whoever is free that week, and a marketing automation consultant you can actually reach directly. When you message me, you're talking to the person mapping your customer journey and building the sequence — not an account manager relaying your request to a delivery team you'll never speak to. Everything runs remotely — video calls, WhatsApp, and email — so your timezone is never the constraint.
- Direct access to the person mapping and building your sequences — no account managers, no agency layers in between
- 7+ years turning automated sequences into measurable pipeline — over 100,000 leads delivered for businesses along the way, with one real estate system alone accounting for 50,000+ of those qualified leads
- Hands-on experience with the platforms most email and SMS workflow automation actually runs on: GoHighLevel and n8n
- Dubai sits roughly four hours ahead of Europe and about nine ahead of the US East Coast — close enough that a sequence tweak requested in a London afternoon or a New York morning is usually built the same day, not the next one
Frequently Asked Questions
Mapping the points in your customer journey where follow-up currently doesn't happen, then designing and building the automated email sequences that fill those gaps — welcome series, nurture drips, cart or booking recovery, and win-back campaigns — inside the CRM or platform you already use.
Ready to Automate Your Email & SMS Follow-Up?
Fastest way to start: message me directly on WhatsApp. Or send the details below and I'll get back to you.