Free Tool
ROAS Calculator (Return on Ad Spend)
Find out exactly how much revenue your ad spend is returning — enter what you spent and what came back to get your ROAS ratio and profit after ad spend.
Your Setup
Enter your own numbers — this calculator doesn't guess at your ad spend or attributed revenue, it just does the math on what you provide.
Your ROAS
Return on Ad Spend
4x
Profit after ad spend
$9,000
Every $1 in ad spend returned $4 in revenue.
ROAS only looks at revenue versus ad spend — it doesn't account for product cost, fulfillment, or other overhead. A high ROAS doesn't automatically mean the campaign is profitable once every cost is included.
What This Calculator Covers
Two inputs, two outputs, and a plain-language line that turns a ratio into something you can actually act on.
Ad Spend
Total spend on the ad platform itself — Meta, Google, TikTok, LinkedIn, or Snapchat — for the period you're measuring.
Revenue From Ads
The revenue you can directly attribute to the leads or sales those ads generated, over the same period.
ROAS & Profit After Spend
Your ROAS expressed as a clean ratio, plus the actual dollar profit left over once ad spend is subtracted from revenue.
ROAS is a revenue-versus-spend ratio only — it doesn't account for product cost or fulfillment. Pair it with your margins to know if a campaign is actually profitable.
Why ROAS Alone Isn't the Full Picture
ROAS is the metric most ad platforms surface first, and it's useful for comparing campaigns against each other quickly. But a strong ratio on its own can still hide a losing campaign if your margins are thin, or hide a very profitable one if your margins are wide. The number is only the start of the conversation — what it means for your business depends on what's left after product cost, fulfillment, and every other expense that ad platforms don't see.
Built on Real Automation Experience
I've spent 7+ years in performance marketing and automation, running paid campaigns and building systems that have contributed to 100,000+ leads delivered for UAE-based companies. I'm based in Dubai, but I work with businesses in the UAE and internationally.
- Run lead generation campaigns across Meta, Google, TikTok, LinkedIn, and Snapchat Ads
- Track attributed revenue against ad spend so your ROAS reflects real numbers, not platform-reported guesses
- Build automated follow-up so more ad-driven leads actually convert into revenue
Frequently Asked Questions
ROAS is revenue from ads divided by ad spend, expressed as a ratio — for example, 4.2x means every $1 spent returned $4.20 in revenue. Profit after ad spend is simply revenue minus ad spend.
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