Free Tool
ROI Calculator
Work out the return on any investment — a marketing campaign, a new tool, an agency retainer — in seconds. Enter what went in and what came back to get your ROI percent and net profit.
Your Setup
Enter your own numbers — this calculator doesn't guess at your spend or results, it just does the math on what you provide.
Your ROI
Return on Investment
140%
Net profit
$7,000
For every $1 you invested, you got back $2.4 in revenue.
This is a simple ROI calculation based on the numbers you enter — it doesn't account for time value of money, taxes, or costs you haven't included. Use it for a quick, directional read, not an accounting figure.
What This Calculator Covers
Three inputs, two outputs, and a plain-language line that turns a percentage into something you can actually act on.
Total Investment
Everything that went in — ad spend, agency fees, tools, or staff time you paid for to get a specific result.
Revenue Generated
The total revenue you can attribute back to that investment, so the calculator can compare what came out against what went in.
ROI Percent & Net Profit
A clear ROI percentage and dollar profit figure, plus a plain-language return-per-dollar so the number actually means something.
This is a simple ROI calculation based on the numbers you enter — it doesn't account for taxes or time value of money. Treat it as a quick, directional read.
Why ROI Is the Starting Point
Every other number in marketing — cost per lead, ROAS, conversion rate — eventually has to answer the same question: did the money coming back justify the money going out? ROI is the simplest, most direct way to answer that for any investment, regardless of channel. It won't tell you which specific lever to pull next, but it's the number that tells you whether you should keep pulling any of them at all.
Built on Real Automation Experience
I've spent 7+ years in performance marketing and automation, running campaigns and building systems that have contributed to 100,000+ leads delivered for UAE-based companies. I'm based in Dubai, but I work with businesses in the UAE and internationally.
- Run lead generation campaigns designed around the return you actually need, not just clicks
- Track spend against revenue so you always know your real ROI, not a vanity metric
- Build automation that turns more of the leads you already generate into paying customers
Frequently Asked Questions
Net profit is revenue minus investment. ROI percent is net profit divided by investment, multiplied by 100. It's the standard, straightforward ROI formula — nothing hidden or adjusted.
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