WhatsApp Message Compliance Checker

Four: Marketing (promotions and offers), Utility (transactional updates tied to something the customer did), Authentication (OTPs and login codes), and Service (free-form replies inside the 24-hour customer-initiated window, which don't need a pre-approved template). Meta reviews and validates the category you submit against the actual content.

Before that date, a template submitted under the wrong category could simply be rejected. Since April 9, 2025, if you submit something as Utility and Meta determines it should be Marketing, the template is approved anyway — just recategorized as Marketing. It still sends, but at the Marketing rate and under Marketing rules. You can request a review of a recategorized template for up to 60 days after the change.

Meta tracks a rolling complaint rate. Roughly a 2% spam-report rate within 24 hours is enough to drop a number from Green to Yellow, and you typically have 7-14 days to recover before facing tighter sending limits or a full restriction. Consistently low ratings shrink how many templates and how much daily volume you're allowed to send.

No — it's a self-audit tool built from Meta's published policies and the most commonly documented causes of template recategorization and number bans. It flags the same patterns Meta's own systems screen for, but only Meta's actual template review and account-level quality signals can give you a final, official answer.

Only message people who explicitly opted in, keep proof of that consent, match your template category honestly to the actual content, and ramp new numbers up in volume gradually instead of sending a large batch on day one.